This article seeks to understand how mediatization strategies enable television news
products to connect with viewers outside of the TV—in this case, through smartphones
and digital media, such as the Instagram account of the Globo Television Network affiliate in the capital of Amapá, Brazil. The article seeks to answer the question of what digital strategies the Amapá news programs, JAP 1 and JAP2, use to stimulate news consumption and build viewer loyalty. The focus will be on mediatization and journalism. The methodology is a case study based on empirical research.