Carioca samba circles represent a cultural phenomenon that goes beyond music and incorporates social, visual, and symbolic aspects. “Samba da Volta” exemplifies this manifestation by constructing a visual and aesthetic identity deeply rooted in the popular culture of Rio de Janeiro. This article analyzes this samba circle through three interconnected perspectives: vernacular culture, visual culture, and semiotics. Based on an analysis of visual elements found in the event’s communication and on its Instagram profile, we explore how vernacular design and visual signs reinforce the collective experience and cultural identity of the samba circle. The results show that “Samba da Volta” uses an imagetic repertoire that re-signifies everyday objects, strengthening the connection between the practice of samba and the popular imaginary of Rio. This approach contributes to studies on visual culture, vernacular design, and symbolic manifestations in urban spaces.