The Brazilian television in its re-elaboration phase with TV 3.0

Abstract

Television, an institution that forms a large part of the Brazilian collective imagination, is being influenced by the digital as a universe of technical devices in which old media adapt to new conditions in order to survive in combination with other media species, new formats and logics that redesign accelerate this system. Through bibliographical and documentary research plus interviews with 10 TV journalists in the country, our methodological path supports the attempt to understand the expectation of the so-called DTV Mais, technically TV 3.0 as a public communication policy that, in 2025, arrives late in order to resume the idea another abolishment of inclusion and interaction between station TVS and viewers just like happens on internet. The hybrid TV arrives in a country of social contrasts such as the news desert and the lack of broad coverage of digital television signals. Still as a result of digital technologies, the use of smartphones, with the Mojo, has influenced the work of TV journalists in Brazil where the impression created among this category is that the technological resource has become a source of capital savings leading to precariousness and not for the purpose of complementary language to the deontology of television journalism, as occurs mainly in Europe.